Frida

Our brief with the Frida was to design a focus pod that departs from the corporate look-and-feel of existing products and provides a level of comfort inspired by residential furniture. We aimed for a totally different aesthetic that will appeal to architects and designers who want to specify pods in hospitality spaces, such as airport lounges and hotel lobbies. Influenced by the work from home cultures, specifiers are trying to make offices comfortable and homely, so we wanted to deliver a focus pod that gives the feel of working from home but with the workplace benefits of social contact and collaboration.