Belkin

Creative
Client:
Belkin
Year:
2022
Project:
El Segundo, CA
Photographer:
Overview:

Belkin empowers people to get more life out of every single day with their extensive range of products delivering power, protection, connectivity, audio and smart home solutions. From the humble beginnings of a garage in 1980s Southern California to a diverse, global technology company today, they remain inspired and driven by the connection between people and technology.

Because Tangram was a valued partner for Belkin's previous Playa Vista office, they were chosen once again to furnish their brand new 65k sq ft El Segundo office in partnership with architecture and design firm HLW.

Tangram was our furniture partner previously on another assignment. We interviewed all furniture partners again for this project and Tangram stood out head and shoulders above the rest, says Barry Knudson, Belkin Global Real Estate & Facilities Operations.

The previous 150k sq ft office was multi-story and multi-building, and therefore felt decentralized to the point that certain employees never crossed paths with others. Therefore, the consolidation and move to a one-story expansive space allowed for greater department crossover and a core culture.

One of the goals of the project was really to look at how they could bring people together, that they wouldn't feel quite so siloed and dispersed throughout the space," says Louise Sharp, HLW Design Principal Interior Architecture.

In partnership with HLW, Belkin and Studio Other, Tangram provided a wide range of ancillary furniture for lab spaces, workshop conferencing, photo studio spaces, reception, welcome spaces, social spaces, outdoor spaces and open work spaces. All pieces selected were warm with a residential-feel and a mix of rich textures and sunset hues. The pieces were sourced from over 30 manufacturers and brought personality and comfort to every amenity space.

Highlights include the West Elm Belle Sectional in a rich and textured Designtex FOMO Maize serving as a focal lounge point in the Main Pantry, Green Furniture Concept benching surrounding a live tree and ROOM Phone Booth in the Open Work Area, and a beautiful Coalesse Potrero conference table with a maple finish for the War Room.

Because sustainability is important to Belkin, the Tangram team sourced materials that were natural materials that were local. Additionally, planters in varying colors, materials and textures were provided to accommodate all of the living greenery.

We provided a lot of planters, and I think that really helped to warm up the space and make it feel really inviting, says Kasey Christensen, Tangram Sales Executive.

It was important that the space as a whole had character and was extremely design-driven to reflect the vibe of the company itself. Tangram deeply grasped this desire and provided a collection of furniture that was as cool and cutting edge as Belkin. Overall, Belkin's expectations were exceeded and they were thrilled with the space that reflected their brand and best served their 100+ staff.

I would say this has been one of the best experiences of my whole career and I am incredibly proud of this place because we were able to really take all of the things we've learned about what Belkin needs and what our employees need and turn it into this facility, says Oliver Seil, Belkin Senior Director. "I couldn't imagine it having turned out any better.

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