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All Def Digital

No space is sacred, and every space can become a set depending on what the writers conceive of next.

All Def Digital is an urban youth culture, music, and comedy media company founded by hip-hop mogul Russell Simmons. With their cross-platform audience rapidly growing, ADD was in need of a new headquarters in which to create original content for distribution through their own media properties, social channels, live events, and brand partnerships. They selected a space in Downtown Los Angeles, across from Staples Center and LA Live.

The 25,000 square foot space is located in an adaptive reuse project with deep floorplates, 13-foot-high ceilings, and windows at nearly the entire perimeter. Groups of workstations that make up the open office “bullpen” march down the center of the floor plan, interspersed with shared work tables and pull-up seating for on-demand use.The assortment of collaborative spaces include a café, meeting rooms, smaller focus rooms, recording studios, talent lounge, and a screening room.

Tangram Representative:
Andrew Smith
Sales Executive, Los Angeles

Project Address:

8965 Lindblade Street,
Culver City, CA 90232

Project Partners:

Interior Architects (IA)
Cresa Partners

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