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How Can a Client Profile Help You in Commercial Interior Design?


Most businesses want to decorate in a way that will be appealing to clients and visitors. For example, if you run a doctor’s office, you want your patients to feel comfortable in the waiting area as well as inside your office. Retail businesses, on the other hand, want to encourage their customers to try on more clothes and purchase them. No matter what your aim might be, you can achieve it with interior design.

Keeping Customer Age in Mind

It’s very important to keep in mind exactly what your aim is when you decorate your offices. You don’t want to decorate in a way that would be inappropriate. For example, you may not want your offices to project a very youthful vibe if all of your clients are middle-aged or senior citizens. On the other hand, if your clients are teenagers, then they would feel stifled by interiors that are too sedate or neutral. So, age is definitely a factor to keep in mind when you’re decorating your offices.

Keeping Your Customer’s Profession in Mind

Another thing to keep in mind is what type of occupation your client is involved in. For example, if you’re a family lawyer and your clients are usually professional, middle-aged men and women who are going through a divorce, then you want to decorate in a way that will speak to them. You can try soothing colors, understated but plush furniture, and a minimalist look overall. On the other hand, if your clients are mostly creative types like artists and writers, then it’s quite possible that they will prefer a boho-chic look with many colors, textures, and knickknacks.

How Can a Customer Profile Help You Decorate?

Basically, it’s a good idea to keep the personality and background of your clients in mind before you start decorating. You can even come up with a client profile in the same way that cops come up with criminal profiles. The idea is to write down everything you know about your typical client—their age, sex, occupation, financial status, likes, dislikes, relationship/marital status, etc. The more you understand your client, the better you’ll be able to decorate your offices in a way that will appeal to them.

Contact us for more great interior design tips for your office or commercial space.

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