STARTUP + SMALL BUSINESS

We are inspired by the spirit of small business and we design workplace solutions that help create great work environments that are easy to own and exhilarating to use. Running a small business is hard enough — having a great space to work in should be easy.

Are You An Intrapreneur or Entrepreneur?

We aspire to help entrepreneurs leverage their culture and their space to accelerate business results, and to help intrapreneurs activate a sense of startup culture. Using turnstone and Steelcase research, we provide insight-led experiences, products, and solutions. Whether it’s inspiring stories, modern office furniture or design planning services, we’re here to help make space matter.

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Four Key Themes

Companies of all sizes are on a mission to create exciting, authentic environments that communicate a sense of personality, passion and self-expression. They’re looking to enable and sustain the kind of agility that makes quick pivots and the constant flow of ideas possible. When these flow together in equal measure, what results is something we’re calling startup culture.

Passion

Passion is at the core of an entrepreneur’s business. This passion, whatever it may be—passion for community, revenue or environment becomes the heart of the business.

Personality

Personality is key for startups. For many entrepreneurs, this exhibits itself in the curation of unique items for their space: reclaimed or repurposed wood, rich materials and commissioned artwork. Feeling comfortable in the workplace is the first step to being engaged and productive, two things that spur forward movement for the company.

Agility

Agility is about physical space (spaces to move between standing height tables, traditional desks and lounge settings) and a flexible environment that supports the fast exchange of ideas, strategy and action items, directly impacting business results.

Authenticity

The freedom to truly be yourself without compromise is the holy grail of the entrepreneurial ecosystem. Authenticity celebrates each person and the diversity they bring to the team.

Two Ecosystems

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Entrepreneurial Ecosystem

Entrepreneurs everywhere recognize that vibrant culture is driven by passion, personality, agility and authenticity. They thoughtfully fuel each of these themes to define their companies and accelerate business results.

Intrapreneur Ecosystem

Intrapreneurs bring the entrepreneurial spirit and startup culture to life in as innovation leaders or space innovators. With passion and determination, they leverage their roles and ecosystems to drive disruption and push boundaries inside established, legacy companies.

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Recent Clients